Fired Earth began back in 1983 selling Terracotta floor tiles, a product that customers were soon keen to use in their homes in order to bring a little Spanish style to kitchens, hallways and conservatories. Demand for other stylish tiles grew and so wall tiles were added alongside stones and slates. By the mid 1990’s the business had grown from its farm beginnings in Oxfordshire to 15 showrooms across the country. Fired Earth’s first large London showroom, at 117-119 Fulham Road, opened in 1996 and is still proudly trading today, albeit joined by 13 other London showrooms since. Along the way they added Paint and Wallpaper, Bathrooms and Kitchens and even Handmade Rugs from the far east to their collections.
Their aim has always been to offer products produced with authenticity, creativity and style, and where possible both handmade and produced as close to home as they can manage. The UK Ceramics Industry has a long tradition and it is one Fired Earth are keen to support. Having said that, where they spot a tile on their travels that is too beautiful to resist, they do of course secure it exclusively for their customers, many of whom are second generation fans of Fired Earth and its products.
Decorating and design have become entrenched in the national mind not just as the preserve of the super wealthy, but as a way to create homes for ourselves and our families that reflect how we like to live today. Fired Earth like to think that although it may not be every day their customers choose to redecorate, Fired Earth have identified the right looks and styles that feel perfect no matter what the style or age of property.